A gift, eh? Damn options!

Today I signed up with Verizon, (long story as to why.) The package for phone, cable and internet was $99.99. But wait, I have options. I can choose a $200 gift card to be spent anywhere or I have the option of having an additional $200 of services. The cost is $109.99. But wait, isn't that an additional $10.00? And for what? It sounds crazy, but I do not want any options.